Attenborough Centre launch
A bespoke building-scale projection mapping launch for the Attenborough Centre for the Creative Arts, celebrating Sir Richard Attenborough's legacy with press-ready cinematic imagery.
A bespoke building-scale projection mapping launch event for the opening of the Attenborough Centre for the Creative Arts, designed to celebrate Sir Richard Attenborough's legacy and create striking press-ready imagery.
- Client
- University of Sussex
- Sector
- Arts & culture
The brief
The University of Sussex wanted a memorable launch event for the opening of the new Attenborough Centre for the Creative Arts. The event needed to do more than mark the occasion — it needed to create a visually arresting moment that would travel well through media coverage and reflect the significance of the building and its namesake.
The challenge
The launch had to balance spectacle with meaning: celebratory and cinematic, but rooted in the legacy of Sir Richard Attenborough and the cultural purpose of the new centre. At the same time, it had to work as both a live event and a strong photo and video opportunity for press and digital channels.
Our approach
We worked with 3Dify, Nina Dunn, and This World Productions to produce a bespoke projection mapping show at building scale. The concept transformed the Attenborough Centre itself into the canvas, using light, motion, and archive-led storytelling to celebrate the life and work of Sir Richard Attenborough.
The building itself became the canvas — light, motion, and archive-led storytelling turned onto its façade.
The content was shaped to support both the live audience and the media output, ensuring the event created a clear visual narrative and a strong sense of occasion. The projection sequence highlighted iconic moments from Attenborough's career, including Brighton Rock, Jurassic Park, Gandhi, Cry Freedom, and Chaplin.
Solution
A building-scale projection mapping launch that turned the Attenborough Centre's façade into a cinematic tribute, built to work as both a live event and press-ready content.
We delivered
- Creative concept
- Launch event production
- Building-scale projection
- Video editing
- Photo opportunity planning
The outcome
- Memorable public launch moment
- 4-minute façade projection film
- Press-ready visual content
- Strong cultural-sector reference
Where AI fits next
This kind of project shows how emerging technology can shape public-facing experiences rather than just digital products. Approached today, we'd also explore how AI could support the pre-production process — concept development, content structuring, and visual-effects creation — while keeping the final experience focused on story, place, and emotion.
Services & stack
Creative concept · Projection mapping · Video editing · Event production